The article considers the reflection of socio-communicative practices of the mosque’s activities in the field of education, in its interaction with universities, in particular, with the Institute of International Relations and World History of the Lobachevsky State University of Nizhni Novgorod, where paradigmatic approaches of social communication are successfully implemented. According to the classical paradigmatic approach, communication is understood as information transfer from a source that affects the audience. The paradigm of interaction analyzes communication as the result of interaction of equal actors. Thus, the dialogue is the key problem of the formation of the communicative integrity of mutual understanding.